Pennsylvania Lumbermens Mutual Insurance Company has been a long-time client of Pemcor and they came to us after joining forces with Indiana Lumbermens Mutual Insurance Company. They requested a way to create a new look that showcased the strength of combining two long-successful companies.
To convey the strength and idea of two successful solo companies combining their assets to create one solid and powerful foundation for their existing clients and potential insureds.
During our initial discussions with PLM/ILM, we came up with the concept of utilizing old photographs of both companies to convey their combined strength through the use of history. This would not only present a feeling of long-standing dedication to their business, it would create a compelling feeling of nostalgia.
A well-developed merging of the history with the freshness of a combined team, visually embodying the chosen tagline of "Building Relationships. Together We're Better."
The Annual Report was well-received among both clients and employees. Both companies felt the report achieved in showing their past, present and future as a combined force within the insurance business.
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